In September 6th, the people's Government of Weihai City Mayor Zhang to the company on the transformation and upgrading of manufacturing industry to carry out research, guide the manufacturing enterprises take the "special special fine" path of development, to create a group to focus on market segments, have the right to speak in the industry of the individual champion, hidden champions, led the city to accelerate the transformation and upgrading of manufacturing industry. To promote new energy transfer.

Mayor Zhang walked into the hall and the production workshop, the commissioning process to observe the company of veneer production line, listen to the chairman and general manager of Xu Weicai's production and operation situation report, understand the upgrade development history, product characteristics and transformation of enterprise practice. Mayor Zhang stressed that the manufacturing enterprises to enhance the core competitiveness, must adhere to the "excellent college spirit" of the road, based on the main industry, focus on market segments within the industry, striving to have the right to speak of the individual champion, champion. We should focus on the limited target market, concentrate on R & D of high-end products, improve production technology, improve product quality, continuously expand market share, and rely on independent innovation to win the initiative of the market. To vigorously promote the intelligent transformation, through equipment upgrades, machine substitutions, fine management and other means to achieve process reengineering, to promote the production mode from traditional manual to intelligent manufacturing change. To continuously optimize the product structure, aiming at high-end market, to carry out personalized customization, flexible production, tracking market demand trends and trends, to provide higher quality products and services. To actively participate in the formulation of national standards and industry standards, more industry discourse right. To innovate the market sales model, strive to build an online and offline integration of interactive marketing platform, and constantly broaden the sales channels, consolidate and enhance market share. To implement the safety production, environmental protection and other aspects of the system, to a higher standard to promote the safe development of enterprises, transformation and development, and constantly improve the overall level of development of the city's manufacturing industry.

Mayor Zhang gives full affirmation to the achievements of the company's product transformation and upgrading and technological innovation.